List&Go // Smart Grocery Experience
Overview
List&Go is an ecosystem that offers a comprehensive app solution tailored to flexitarians aiming to transition to a vegan lifestyle combined with a speculative shopping cart experience to help them navigate through stores. This project was a university project to help us practise the advanced UX methodologies along with speculative design to streamline our process. My inclination towards sustainable design led me towards this topic. We were a team of two designers who filled in the shoes of researchers as well.
Challenge
How might we make meat alternatives more accessible and encourage 20-30y/o consumers to include them more often in their grocery shopping ?
Initial Hypothesis: Innovations in the food industry are necessary to develop sustainable and nutrient-rich alternatives to meat in order to address concerns related to food sustainability, nutrition, and quality, resulting from the widespread use of adulteration in meat production to meet the demand of a growing population.
Outcome
In 6 weeks, we created a concept that helps users using nudge theory to make the right choices towards meat alternatives. We also created a service blueprint of a speculative supermarket-store cart service device that would help shoppers to navigate throughout the stores.
Categories
UI/UX Design
Speculative Design
Service Design
Client
Self-Initiated
Role
The topic was broad, so I made sure we asked the right questions by conducting the user interviews. Due to my interest in sustainable design, I led market analysis to make informed design decisions & assisted in designing the app for its target users with no concrete knowledge around this topic to transition towards veganism.
Team
Me
Product Designer
Mariam Raashed
Product Designer
Context
As the demand for meat rises, the use of hormones and industrial farming raises concerns about health, sustainability, and food quality. This has led many to explore veganism and plant-based diets as alternatives. However, despite growing interest, people often struggle to stay committed due to limited knowledge, accessibility, and support—leading many to give up. We needed to find solutions to tackle this problem.
Approach
To ensure optimal results, we conducted user interviews and extensive qualitative market analysis. Through this research, we built an understanding of who our users are and then identified their pain points.
To understand the touch points and our users better, we -
01 Canvas the vision for our solution
02 Map out a qualitative analysis of existing solutions
03 Conducted user interviews by creating interview guidlines
Product
Core Concept
Target Audience
Key Features
Hello Fresh
Meal kit service app
For amateur cooks
Menus include kid and diabetic-friendly meals
Customise your meal plan with the options
of mostly meat
Measure the food potions to minimise wastage
Constantly updated trending recipes
Home Chef
Meal kit service app
People who cook at home
Include picture illustrations to help you through
the cooking process
You can customise your menu to suit your
diet, lifestyle, and preferences
If you have food allergies, you can swap
an ingredient
You can skip a meal without any penalties
—this is helpful if you’re traveling out of town
Imperfect Foods
Automated grocery
delivery service
Working professionals
Affordable staples, fresh produce, and
many plant-based options
The items include ugly produce, surplus foods,
and other items that would otherwise go to waste
Select your food preferences, including any dietary
restrictions, when signing up.
You get reminders for when to shop week by week
Veganuary
Global Campaign
Flexitarians
Veganuary provides meal plans, which are easy
to follow and provide a variety of vegan dishes.
It provides a library of recipes which are organised
by meal type and difficulty level.
It is a challenge that encourages people to try
a vegan diet only for the month of January
Eva Elle
@evaelle
"What are the right chicken alternatives? I don't even know what the right alternative options are to the that(chicken) dish"
Kaustabh M.
@Mkaustabh12
"So when you're in the store, where do you find the alternatives?"
Kaustabh M.
@Mkaustabh12
"So when you're in the store, where do you find the alternatives?"
Discovery
The results pointed out that the lack of knowledge for the alternatives remains a major issue to stay committed to veganism. One of your interviewees expressed a lack of awareness about other plant-based alternatives, which has limited their ability to explore and adopt these alternatives. The areas of opportunity for awareness lies not only at home but also in the store when the user is closest to buying those alternatives.
😕
Lack of Awareness
🔐
Loss of Commitment
🙌
Users Give Up
Approach
We decided to nudge the awareness of the user using nudge theory during several touch-points of making a decision. Nudges can help users to overcome the inertia that often prevents them from making changes to their habits. By making meat alternatives more visible and accessible, nudges can make it easier for the users to choose these products.
Solution
The solution is an ecosystem called ‘List&Go’ . It consists of a grocery shopping app with a smart list(app) and a smart cart (IoT) for in store experience. The app and the in store experience are both nudging touch-points that go hand in hand to make plant based alternatives more accessible & visible. By leveraging the nudge theory, List&Go nudges/ pushes forward the idea of including more plant based ingredients in user’s lives.
Smart List
Based on the first touchpoint, the List&Go experience starts when a person decides to buy groceries.
01 The app is based around a smart list making capability where the users can make their daily grocery list and keep a track of vegan/non-vegan items in the list.
02 The users can also copy recipes directly from the internet and add its ingredients directly to the list through AI capabilities. They can convert non-vegan items by toggling the vegan mode.
Smart Cart
The second part of the ecosystem begins when the user goes to the store to buy the groceries. The users can sync-up their apps with the smart shopping carts available outside the stores by scanning QR code. The shopping cart is mobile and self navigates through the store
01 After scanning QR for the sync-up with the app, the shopping cart devices a route and guides you through the aisles of the store in AR-view.
02 User can self-checkout their grocery within the smart cart and make the payment in the app
List&Go // Smart Grocery Experience
Overview
List&Go is an ecosystem that offers a comprehensive app solution tailored to flexitarians aiming to transition to a vegan lifestyle combined with a speculative shopping cart experience to help them navigate through stores. This project was a university project to help us practise the advanced UX methodologies along with speculative design to streamline our process. My inclination towards sustainable design led me towards this topic. We were a team of two designers who filled in the shoes of researchers as well.
Challenge
How might we make meat alternatives more accessible and encourage 20-30y/o consumers to include them more often in their grocery shopping ?
Initial Hypothesis: Innovations in the food industry are necessary to develop sustainable and nutrient-rich alternatives to meat in order to address concerns related to food sustainability, nutrition, and quality, resulting from the widespread use of adulteration in meat production to meet the demand of a growing population.
Outcome
In 6 weeks, we created a concept that helps users using nudge theory to make the right choices towards meat alternatives. We also created a service blueprint of a speculative supermarket-store cart service device that would help shoppers to navigate throughout the stores.
Categories
UI/UX Design
Speculative Design
Service Design
Client
Self-Initiated
Role
The topic was broad, so I made sure we asked the right questions by conducting the user interviews. Due to my interest in sustainable design, I led market analysis to make informed design decisions & assisted in designing the app for its target users with no concrete knowledge around this topic to transition towards veganism.
Team
Me
Product Designer
Mariam Raashed
Product Designer
Context
As the demand for meat rises, the use of hormones and industrial farming raises concerns about health, sustainability, and food quality. This has led many to explore veganism and plant-based diets as alternatives. However, despite growing interest, people often struggle to stay committed due to limited knowledge, accessibility, and support—leading many to give up. We needed to find solutions to tackle this problem.
Approach
To ensure optimal results, we conducted user interviews and extensive qualitative market analysis. Through this research, we built an understanding of who our users are and then identified their pain points.
To understand the touch points and our users better, we -
01 Canvas the vision for our solution
02 Map out a qualitative analysis of existing solutions
03 Conducted user interviews by creating interview guidlines
Product
Core Concept
Target Audience
Key Features
Hello Fresh
Meal kit service app
For amateur cooks
Menus include kid and diabetic-friendly meals
Customise your meal plan with the options
of mostly meat
Measure the food potions to minimise wastage
Constantly updated trending recipes
Home Chef
Meal kit service app
People who cook at home
Include picture illustrations to help you through
the cooking process
You can customise your menu to suit your
diet, lifestyle, and preferences
If you have food allergies, you can swap
an ingredient
You can skip a meal without any penalties
—this is helpful if you’re traveling out of town
Imperfect Foods
Automated grocery
delivery service
Working professionals
Affordable staples, fresh produce, and
many plant-based options
The items include ugly produce, surplus foods,
and other items that would otherwise go to waste
Select your food preferences, including any dietary
restrictions, when signing up.
You get reminders for when to shop week by week
Veganuary
Global Campaign
Flexitarians
Veganuary provides meal plans, which are easy
to follow and provide a variety of vegan dishes.
It provides a library of recipes which are organised
by meal type and difficulty level.
It is a challenge that encourages people to try
a vegan diet only for the month of January
Eva Elle
@evaelle
"What are the right chicken alternatives? I don't even know what the right alternative options are to the that(chicken) dish"
Kaustabh M.
@Mkaustabh12
"So when you're in the store, where do you find the alternatives?"
Kaustabh M.
@Mkaustabh12
"So when you're in the store, where do you find the alternatives?"
Discovery
The results pointed out that the lack of knowledge for the alternatives remains a major issue to stay committed to veganism. One of your interviewees expressed a lack of awareness about other plant-based alternatives, which has limited their ability to explore and adopt these alternatives. The areas of opportunity for awareness lies not only at home but also in the store when the user is closest to buying those alternatives.
😕
Lack of Awareness
🔐
Loss of Commitment
🙌
Users Give Up
Approach
We decided to nudge the awareness of the user using nudge theory during several touch-points of making a decision. Nudges can help users to overcome the inertia that often prevents them from making changes to their habits. By making meat alternatives more visible and accessible, nudges can make it easier for the users to choose these products.
Solution
The solution is an ecosystem called ‘List&Go’ . It consists of a grocery shopping app with a smart list(app) and a smart cart (IoT) for in store experience. The app and the in store experience are both nudging touch-points that go hand in hand to make plant based alternatives more accessible & visible. By leveraging the nudge theory, List&Go nudges/ pushes forward the idea of including more plant based ingredients in user’s lives.
Smart List
Based on the first touchpoint, the List&Go experience starts when a person decides to buy groceries.
01 The app is based around a smart list making capability where the users can make their daily grocery list and keep a track of vegan/non-vegan items in the list.
02 The users can also copy recipes directly from the internet and add its ingredients directly to the list through AI capabilities. They can convert non-vegan items by toggling the vegan mode.
Smart Cart
The second part of the ecosystem begins when the user goes to the store to buy the groceries. The users can sync-up their apps with the smart shopping carts available outside the stores by scanning QR code. The shopping cart is mobile and self navigates through the store
01 After scanning QR for the sync-up with the app, the shopping cart devices a route and guides you through the aisles of the store in AR-view.
02 User can self-checkout their grocery within the smart cart and make the payment in the app
List&Go // Smart Grocery Experience
Overview
List&Go is an ecosystem that offers a comprehensive app solution tailored to flexitarians aiming to transition to a vegan lifestyle combined with a speculative shopping cart experience to help them navigate through stores. This project was a university project to help us practise the advanced UX methodologies along with speculative design to streamline our process. My inclination towards sustainable design led me towards this topic. We were a team of two designers who filled in the shoes of researchers as well.
Challenge
How might we make meat alternatives more accessible and encourage 20-30y/o consumers to include them more often in their grocery shopping ?
Initial Hypothesis: Innovations in the food industry are necessary to develop sustainable and nutrient-rich alternatives to meat in order to address concerns related to food sustainability, nutrition, and quality, resulting from the widespread use of adulteration in meat production to meet the demand of a growing population.
Outcome
In 6 weeks, we created a concept that helps users using nudge theory to make the right choices towards meat alternatives. We also created a service blueprint of a speculative supermarket-store cart service device that would help shoppers to navigate throughout the stores.
Categories
UI/UX Design
Speculative Design
Service Design
Client
Self-Initiated
Role
The topic was broad, so I made sure we asked the right questions by conducting the user interviews. Due to my interest in sustainable design, I led market analysis to make informed design decisions & assisted in designing the app for its target users with no concrete knowledge around this topic to transition towards veganism.
Team
Me
Product Designer
Mariam Raashed
Product Designer
Context
As the demand for meat rises, the use of hormones and industrial farming raises concerns about health, sustainability, and food quality. This has led many to explore veganism and plant-based diets as alternatives. However, despite growing interest, people often struggle to stay committed due to limited knowledge, accessibility, and support—leading many to give up. We needed to find solutions to tackle this problem.
Approach
To ensure optimal results, we conducted user interviews and extensive qualitative market analysis. Through this research, we built an understanding of who our users are and then identified their pain points.
To understand the touch points and our users better, we -
01 Canvas the vision for our solution
02 Map out a qualitative analysis of existing solutions
03 Conducted user interviews by creating interview guidlines
Product
Core Concept
Target Audience
Key Features
Hello Fresh
Meal kit service app
For amateur cooks
Menus include kid and diabetic-friendly meals
Customise your meal plan with the options
of mostly meat
Measure the food potions to minimise wastage
Constantly updated trending recipes
Home Chef
Meal kit service app
People who cook at home
Include picture illustrations to help you through
the cooking process
You can customise your menu to suit your
diet, lifestyle, and preferences
If you have food allergies, you can swap
an ingredient
You can skip a meal without any penalties
—this is helpful if you’re traveling out of town
Imperfect Foods
Automated grocery
delivery service
Working professionals
Affordable staples, fresh produce, and
many plant-based options
The items include ugly produce, surplus foods,
and other items that would otherwise go to waste
Select your food preferences, including any dietary
restrictions, when signing up.
You get reminders for when to shop week by week
Veganuary
Global Campaign
Flexitarians
Veganuary provides meal plans, which are easy
to follow and provide a variety of vegan dishes.
It provides a library of recipes which are organised
by meal type and difficulty level.
It is a challenge that encourages people to try
a vegan diet only for the month of January
Eva Elle
@evaelle
"What are the right chicken alternatives? I don't even know what the right alternative options are to the that(chicken) dish"
Kaustabh M.
@Mkaustabh12
"So when you're in the store, where do you find the alternatives?"
Kaustabh M.
@Mkaustabh12
"So when you're in the store, where do you find the alternatives?"
Discovery
The results pointed out that the lack of knowledge for the alternatives remains a major issue to stay committed to veganism. One of your interviewees expressed a lack of awareness about other plant-based alternatives, which has limited their ability to explore and adopt these alternatives. The areas of opportunity for awareness lies not only at home but also in the store when the user is closest to buying those alternatives.
😕
Lack of Awareness
🔐
Loss of Commitment
🙌
Users Give Up
Approach
We decided to nudge the awareness of the user using nudge theory during several touch-points of making a decision. Nudges can help users to overcome the inertia that often prevents them from making changes to their habits. By making meat alternatives more visible and accessible, nudges can make it easier for the users to choose these products.
Solution
The solution is an ecosystem called ‘List&Go’ . It consists of a grocery shopping app with a smart list(app) and a smart cart (IoT) for in store experience. The app and the in store experience are both nudging touch-points that go hand in hand to make plant based alternatives more accessible & visible. By leveraging the nudge theory, List&Go nudges/ pushes forward the idea of including more plant based ingredients in user’s lives.
Smart List
Based on the first touchpoint, the List&Go experience starts when a person decides to buy groceries.
01 The app is based around a smart list making capability where the users can make their daily grocery list and keep a track of vegan/non-vegan items in the list.
02 The users can also copy recipes directly from the internet and add its ingredients directly to the list through AI capabilities. They can convert non-vegan items by toggling the vegan mode.
Smart Cart
The second part of the ecosystem begins when the user goes to the store to buy the groceries. The users can sync-up their apps with the smart shopping carts available outside the stores by scanning QR code. The shopping cart is mobile and self navigates through the store
01 After scanning QR for the sync-up with the app, the shopping cart devices a route and guides you through the aisles of the store in AR-view.
02 User can self-checkout their grocery within the smart cart and make the payment in the app
Learnings
A cross between UI/UX, service & speculative design we practised the tools that helped us gain a deep understanding for the significance of user needs. We honed our ability to steer our process in a way that prioritises the development of solutions aligned with those needs and requirements through various touch-points along a user journey.
